Hearth

Conversion-focused web design for service businesses

Websites that make the next step easier to see

Turn a confusing homepage into a clear reason to enquire.

Hearth designs and rebuilds websites for service businesses that need visitors to understand the offer, trust the business and take the next step.

Get your free homepage review Discuss a website project

Direct with VardiOffer, copy, design and build

Clean-code handoverNo platform lock-in by default

Projects from $750Clear published starting points

The free homepage review

One page. Three priorities. A clearer decision.

Send the homepage, a little business context and the action you want visitors to take. The sample below shows the format without pretending it is client work.

Illustrative video-review frame — not a recorded client review or result.
Observation The promise is hard to locate.
Why it matters A visitor has to assemble the offer before deciding whether to continue.
Recommended change Lead with the audience, the problem and one useful next action.

Proof of craft

Show the work. Explain the decision.

Oak & Ledger explores how an accounting firm can feel calm and credible without hiding behind generic finance language.

Oak and Ledger fictional accounting concept desktop homepage
Oak and Ledger fictional accounting concept mobile homepage

Concept project — created to demonstrate Hearth’s approach for an accounting firm. This is fictional work, not a client result.

Open Oak & Ledger More concepts

A small studio by design

Fewer handoffs.
More care.

You work with the person doing the work.

Hearth Web Studio is run by Vardi Fivaz from South Africa under FIVAZ HOLDINGS (PTY) LTD. The same person listens to the offer, shapes the copy and structure, designs the page and builds the site.

  • Direct communication and clear responsibility
  • Offer, copy, design and build considered together
  • Clean-code handover with no platform lock-in by default
Email Vardi directly

Published starting points

Choose by the problem, not by a feature list.

Start with the free review if the right scope is not obvious. High-intent visitors can discuss a project directly.

01

Starter

For a new business, solo service or simple offer that needs a credible home and a clear enquiry path.

$750 Check the fit
02

Growth

For a service business or higher-trust offer that needs stronger explanation, proof and conversion copy.

$1,750 Discuss the project
03

Retainer

For existing Hearth clients or businesses needing regular edits, maintenance, reporting and small improvements.

$250/month Ask about support

Published starting prices. Final scope is agreed before work begins.

Scope, deliverables and payment basics

Included scope

Starter

  • One custom landing-page website with up to six core sections
  • Offer and copy refinement
  • Responsive design and build
  • Enquiry form, basic on-page SEO and analytics setup
  • One revision round and launch

Growth

  • Up to five core pages
  • Offer and copy structure
  • Custom responsive design and build
  • Enquiry forms, basic technical and on-page SEO, and analytics setup
  • Two revision rounds and launch

Retainer

  • Existing clients only
  • Up to two hours of small updates or maintenance monthly
  • Site and form checks plus a short analytics note
  • One small conversion improvement
  • Unused time does not roll over; 30-day cancellation notice

Commercial basics

Payment: 50% before work begins and the remaining 50% before launch or final handover.

Separate costs: Hosting, domains, subscriptions, premium assets and complex integrations are separate unless included in writing.

Out-of-scope work: Approved additional work remains $75/hour.

A practical process

From uncertainty to a site ready for real conversations.

  1. 01
    Start with the homepage

    Review what visitors see, wonder and need next.

  2. 02
    Agree the right scope

    Choose a focused fix, a package or ongoing support based on the actual need.

  3. 03
    Shape and build

    Bring the offer, copy, structure and interface into one clear enquiry path.

Before you enquire

A few useful answers.

What does the free homepage review include?

It includes the personalised video review and three-priority written summary demonstrated above. No sales call is required.

Do I need a full redesign?

No. The review helps show whether the main issue is focused, structural or a mix of both.

Can I discuss a project directly?

Yes. The free review is the principal path, but a direct 30-minute project conversation remains available.

What do the package prices include?

Starter and Growth are published starting prices. The package-scope disclosure above lists the current standard inclusions; final scope is agreed before work begins.

Who will I work with?

Directly with Vardi Fivaz, who handles the offer, copy, structure, design and build through Hearth Web Studio.

Two sensible ways to begin

See what needs attention—or talk about the full website.

A 5–8 minute video and three written priorities, usually delivered within one business day. No sales call required.

Get your free homepage review Discuss a website project